Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
One reason website is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.